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Allbound Strives To Expand Channel Pie With Free Offer Of Partner Sales Acceleration Solution

  • Written by Terry Moffatt, Contributing Editor
  • Published in News Briefs

allboundAllbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its platform.

Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations.

“A channel partner program adds tremendous leverage and reach to businesses focused on growing faster and more profitability,” said Allbound CEO and founder Scott Salkin in a press release. “Two years ago, we launched Allbound with a commitment to support organizations of all shapes and sizes. And now, with our Initiate offering, even early-growth companies and startups can start reaping the benefits of aligned, collaborative partner ecosystems.”

“We want to grow the channel pie,” Salkin told Channel Marketer Report. He explained that many smaller companies or start-ups don’t have the resources to effectively support even small number of partners. With Initiate, Allbound has eliminated the barriers that keep companies from building more productive partner channels.

In a LinkedIn post announcing the program, Jen Spencer, Allbound’s VP of Marketing and Alliances, also noted that many companies are “strapped for resources” in their early days necessary to grow their channel business. With Allbound Initiate, she added, “This ends now.”

Robust Capabilities Included

Allbound Initiate supports all aspects of content management, learning management, social selling, lead and deal tracking, as well as reporting capabilities necessary to track the engagement and effectiveness of a modern channel organization.

“There’s nothing lightweight about the Initiate solution,” said Salkin. Companies may start by using only a few of the solution’s capabilities to support specific tasks – such as deal registration, he said. But as they become more acquainted with the intuitive technology, they boost their usage of the solution to support other important processes.

“We’ve already witnessed awesome growth for some of our early Initiate beta-users,” said Salkin. “And it’s just flat-out fun for our team to see so many new customers onboard, enable and engage their partners so quickly and with such ease while no longer having to worry about breaking the bank. Frankly, this is why we do what we do.”

Allbound anticipates that the majority of companies taking advantage of the Initiate offer will use it to support nascent partner programs. While Allbound expects that few early adopters will be close to crossing the free version’s five-partner threshold, the company is ready to upgrade them.

The Initiate offering supports unlimited users and unlimited group segmentation

“Allbound’s technical flexibility provides an ideal platform to grow an evolving, maturing channel partner program,” said Allbound CTO and co-founder Kyle Burnett. “With a true multi-tenant framework, we can deliver a much more simple and user-friendly experience for both administrators and sales users that the old hybrid-SaaS and single-tenant solutions simply can’t match because of the vast amounts of customization they require. Meanwhile, Allbound can be configured and ready to go-live with tons of powerful features in just minutes.”