Full Circle Insights, a marketing and sales performance measurement solution, partnered with 6sense, a Revenue AI platform, to help marketers better measure the impact of their ABM strategies within a CRM.
“Full Circle Insights was first out of the gate with an ABM solution that gives marketers the power to measure target account activation inside their CRM instance,” said Elliot Smith, Head of Partnerships at 6sense, in a statement. “Full Circle is also unique in that it tracks, stores and leverages historical data in the CRM, giving B2B teams the ability to observe trends over time and refine outreach. We’re excited to partner with Full Circle so our customers can track a complete ABM funnel that incorporates our powerful intent data.”
Full Circle's ABM tool will integrate with 6sense to track accounts from the detected stage to closed-won business. 6sense's Revenue AI will provide intent insights, as well as the ability to track and measure the buyers journey and automate ABM funnel tracking. Together, the companies intend to help joint customers track a complete ABM funnel leveraging intent data.
“6sense takes guesswork out of the ABM targeting equation for B2B organizations and aligns sales and marketing teams around the de facto revenue system of record — the CRM,” said Full Circle Insights President and CEO, Bonnie Crater, in a statement. “Improving funnel visibility and fostering closer sales and marketing alignment are values Full Circle has in common with 6sense, so we’re thrilled to work with a leading intent data provider on an integration that improves ABM campaign efficiency.”