At the B2B Marketing Exchange in Scottsdale, Ariz., Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, launched new dashboards designed to provide greater visibility into account insights and campaign success.
Available within the Integrate Demand Acceleration Platform, the features aim to enable marketers and revenue teams to better understand their lead performance and track pacing in budget spend, total budget and remaining budget across channels. The dashboards showcase a comprehensive view of cross-channel campaign performance, including:
- Accounts they are targeting;
- Delivered leads;
- Disposition status breakdown of rejected leads; and
- Integration success.
“In today’s economy, it’s imperative that B2B marketers adopt a customer-focused view in everything that they do, and that begins with measurement,” said Aaron Mahimainathan, Chief Product Officer at Integrate, in a statement. “With these new insights dashboards, we’re enabling B2B marketers to gain a better understanding of who their target audiences are, what’s important to them and how best to reach them with personalized value-add content.”
