Metadata.io has appointed Oliver L'Abbé as the marketing platform’s new President. L'Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to grow its footprint and help digital marketing teams replace manual marketing operations with a fully automatic AI-platform.
L'Abbé brings more than 15 years of strategic sales growth at companies with a focus on enhancing the customer journey. He previously served as SVP of Sales at G2 Crowd and as Director of Sales at Fliptop.
Since launching in 2016, Metadata grew organically by adding customers such as Nutanix, Zendesk, Splunk, Zuora, Apttus and more to its client base. Now, Metadata is part of a marketing technology stack that runs marketing operations at scale to increase pipeline.
“At G2 crowd, I saw numerous customers operationalize their data with Metadata,” said L'Abbé in a statement. “In fact, G2 Crowd’s marketing team itself uses Metadata with great success. As Metadata rose in the marketing execution software ranks, I took note of their rapid innovation and growth. I am thrilled to join the team and to lead the charge as we aggressively work to bring Metadata’s breakthrough marketing operations technology to market, because I’ve seen first-hand how Metadata improves how marketers work and the value it delivers to customers.”