The partnership allows users to create videos via Cameo’s platform for their campaigns, helping marketers increase buyer engagement and reinvent digital buyer experiences at scale by sending messages that appeal to prospects’ celebrity interests.
Along with the announcement of the partnership, Sendoso released new features designed to personalize the buyer experience, including:
- Sendoso Experiences, which enables senders to deliver at-home experiences such as cooking, cocktail making and dance classes;
- A Meeting Scheduler that allows senders to book meetings with prospects in exchange for personalized eGifts;
- ABM integrations that help users measure and leverage account data from 6sense, Terminus, Bombora and more;
- An approval step for automated sending triggers designed to give senders more control over their sending process and messaging; and
- Address Confirmation enhancements designed to help improve confirmation rates and adjust expiration criteria with automatic reminder emails.