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Class Is In Session: Continuing Education For B2B Marketing And Sales

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In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and SiriusDecisions are looking to empower marketers and sales reps with the fundamentals they need to better their marketing and sales efforts.

  • Published in Blog

Common Challenges Of B2B Sales Coaching

About three-quarters of B2B companies say coaching is the most important role that sales managers play, according to research from Forbes Insights and Brainshark. But that doesn’t mean coaching is actually taking place. Often, B2B sales managers do not have the time or resources to effectively coach and enable their sales teams. This infographic from Brainshark and CloudCoaching International highlights the common challenges of B2B sales coaching, and also provides potential solutions to help alleviate those pain points.

Brainshark Debuts Sales Coaching and Prospecting Solutions

390179ecd7b740e19f17301845c61dd1Sales enablement solutions provider Brainshark unveiled new offerings designed to increase sales productivity by enhancing coaching and prospecting effectiveness. The company’s new coaching capabilities aim to enable sales managers to train their team, while a new integration with Microsoft Outlook allows reps to find and send sales content within their email.

Brainshark Adds Analytics Updates To Sales Accelerator Platform

analytics dash.pngBrainshark, a sales enablement solutions provider, launched new analytics capabilities as part of its Sales Accelerator platform.

The updates to the Sales Accelerator platform position sales teams to gain insight into how current clients engaged with content during the decision-making process. In addition, the new features are designed to provide metrics on how content is impacting deals that are currently in the pipeline.

The new tools aims to help users answer questions such as:

  • How is sales content being used?
  • Which content is best to use and when?
  • Where in sales cycle does content work best?
  • Which content drives more and bigger deals?

“Sales conversations are no longer limited to what takes place in a meeting room – they’re happening before, during and after that actual meeting,” said Joe Gustafson, CEO of Brainshark. “With the Brainshark Sales Accelerator, content becomes a proxy for being in the room. Managers get to be a fly on the wall, while sales teams have access to insights about engagement they’d never otherwise have – helping them refine strategies and ultimately boost revenues.”

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