I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an interesting mix of case studies showcasing how companies are using advocacy programs to drive content marketing, support ABM programs and reinforce customer success.
Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform.
Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction, according to an Influitive press release.