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Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

Allego & Seismic Partner To Optimize Sales & Marketing Readiness

Allego and Seismic announced a new partnership designed to help sales and marketing organizations improve performance by providing a central resource for personalized sales collateral, customer engagement videos and learning material. The integration combines Allego’s sales learning and readiness platform with Seismic’s sales enablement solution aimed to generate data that positions sales, marketing and sales enablement teams to analyze engagement and optimize coordination.

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.

5 #Bii19 Sessions On My Can’t-Miss List

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help.

From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and marketing practitioners with insights on the latest strategies, tools and technology used by today’s top B2B companies to achieve their goals.

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