Latest In: Steve Lucas

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Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…

Industry News September 23
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Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
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Adobe To Acquire Marketo For $4.75 Billion

Adobe To Acquire Marketo For $4.75 Billion

Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was…

Industry News September 20
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Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today's digital ecosystem, B2B teams must be fearless in how they…

Industry News May 3
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Marketo, Infor Join Forces To Deliver Engagement Solutions

Marketo, Infor Join Forces To Deliver Engagement Solutions

Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their…

Industry News March 13
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Marketo Hires Former SAP Exec Steve Lucas As New CEO

Marketo Hires Former SAP Exec Steve Lucas As New CEO

Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company's new CEO. He succeeds Marketo Founder…

Industry News October 28
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