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Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Virtual Events Extend Engagement; Offer ‘365’ Lead Gen Environment

As interactivity has become an increasingly important element of marketing campaigns, virtual events have offered marketers a way to engage prospects and customers in a cost-efficient manner while upping the ante for lead generation opportunities. A growing trend among BtoB marketers is to leverage online environments for a “365” approach to lead generation.

With technologies evolving to support enhanced engagement, virtual events platforms are becoming a perpetual lead generation and engagement tool. “We are experiencing strong demand from corporations, which seems to outpace the adoption of industry event organizers,” said Joerg Rathenberg, Senior Director of Marketing at Unisfair. “Companies typically are faster to jump on the bandwagon of new technologies. They see clear advantages of being able to reach much larger audiences directly, with the same or less effort it would take them when going through another organization. Customer engagement is one of the key metrics of our time and customers want to interact directly with brands where possible.”

5 Steps to Effectively Leverage Virtual Engagement

joergpictureBy Joerg Rathenberg, Senior Director of Marketing, Unisfair


The sales process is all about control – on both sides. Sales and marketing people want to control the conversation and often overload their target audience with sales pitches and marketing messages. This frequently causes people to run in the opposite direction.

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