The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall content and marketing strategies.
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when it comes to one of the hottest trends in B2B business today.
ON24, a webinar marketing software provider, released ON24 Target, a new tool that aims to help marketers create and send personalized campaign pages.
This blog was originally posted on Content4Demand.
It’s December and you know what that means: It’s predictions time!
TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full understanding of webinar performance.
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics.
Webinar creation and consumption are on the rise, according to the 2018 Webinar Benchmarks Report from BrightTALK, a content and demand marketing platform. The report, which analyzed more than 14,000 webinars posted to the BrightTALK platform over the past year, shows that webinar production has increased 40% and the average viewing time has grown 27% to 42 minutes.
Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.
The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:
"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."
Click here to register for the series.
B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time. It should come as little surprise that 42% percent of buyers listed peers and colleagues as their top source of information.
ON24 launched a benchmarking analytics feature that gives users an expanded view of audience engagement, as well as the ability to compare webinar performance with other companies.