Latest In: data strategy

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TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12
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HubSpot To Acquire B2B Intelligence Provider Clearbit

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…

Industry News November 2
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Banzai Launches Certified Partner Program

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…

Industry News August 15
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Terminus Launches Curated GTM Data Solution

Terminus Launches Curated GTM Data Solution

Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium…

Industry News March 22
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#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…

Industry News November 9
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How To Fine-Tune Your Data Strategies With Webinars

How To Fine-Tune Your Data Strategies With Webinars

The devil's in the details — or in marketing's case, the devil's in the data. Almost every B2B…

Blog August 8
Chief Data Officer data strategy marketing data Ray Estevez True Influence
True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data…

Industry News May 24
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Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019

Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019

To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics…

Industry News November 7
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Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
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