With this acquisition, Validity aims to expand its customer data management capabilities and empower customers with greater tools for engaging customers via email marketing. The news follows the company’s prior acquisitions of CRMfusion and BriteVerify in 2018.
“We're thrilled to welcome the Return Path team, customers and solutions into the Validity family,” said Mark Briggs, CEO of Validity, in a statement. “There is a critical need in the market for higher fidelity interaction with customers, particularly via digital marketing campaigns. The Validity platform, anchored with our Trust Assessments and now powered by our BriteVerify technology, Return Path deliverability and global leading CRM data solutions, is exceptionally well positioned to help digital marketers achieve email excellence and help all businesses grow faster by trusting their data.”