Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.
“Video is more than something we can watch, leaning back in our chairs,” said Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, “It’s also increasingly something we can interact with — leaning forward, and engaged.”
Along with Vidyard’s second-by-second viewing data, marketing and sales teams are positioned to track audience engagement data from SnapApp's interactive features and share it with the user's marketing automation platform. The platform integrates with Marketo, Oracle, Eloqua, Hubspot, Act-On and Pardot.
“Interactivity turns the typical one-way marketing monologue into a real dialogue with our prospects that adds value for everyone,” said Michael Litt, CEO of Vidyard. “Through our partnership with SnapApp, marketers can build on that success by creating interactive experiences that draw audiences even deeper into their content while offering new ways to gather customer insights.”