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PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right information at every step of the buyer’s journey. Path Analytics and PathFactory for Sales are designed to provide insight about content consumption to both marketers and salespeople, so they can quickly identify the most engaged buyers, best performing content and top channels.

New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives on their target accounts. But the consumption gap — the time between when a user initially receives or downloads content and when they actually read it — is among the highest for C-level executives, who are often busy and inundated with information.

Limelight Updates Platform To Speed Content Delivery

limelightlogoLimelight Networks announced the next generation of its Limelight Orchestrate Digital Presence Platform that is designed to support consistent, high-performance digital experiences across channels, devices, and geographies. The Orchestrate V2.5 platform addresses the challenges presented by increased and unpredictable content consumption and the need to support an ever-expanding variety of mobile devices, according to company officials.

In recent testing, validated by third parties, Limelight demonstrated up to an 8x web site performance improvement, translating into an 88% reduction in web site visitor wait time, explained Kirby Wadsworth, CMO, in an interview with Demand Gen Report.

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