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6sense Unveils Account-Based Retargeting Tool

6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted account, persona, buying stage and behavioral data.

Postie Offers End-To-End Platform For Direct Mail Management, Optimization

Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform.

FEATURES/FUNCTIONALITY

Postie is positioned to provide a full range of direct mail capabilities, such as testing and optimization features and audience modeling and attribution. Using the platform, marketers can create direct mail campaigns in minutes, deploy them in hours and measure the results in real time.

Postie is designed to help marketers segment their CRM, personalize messaging and optimize campaigns. It is positioned to provide deep insights into customers and leads and deliver targeted direct mail campaigns based on attributes, look-alike models or online behavioral instances. Marketers can create campaigns with real-time triggers or dedicated, time-specific deployments.

TARGETED USERS

Postie is designed for customer acquisition marketers and CRM teams.

COMPATIBILITY

The solution is positioned to integrate with most CRMs, websites and mobile applications.

DELIVERY/ PRICING MODELS

Pricing is based on a cost-per-piece model.

CURRENT CLIENTS/USERS

Postie serves clients across a variety of industries, including insurance, e-Commerce and financial services.

COMPETITIVE POSITIONING

Postie aims to offer direct mail prospecting and CRM marketing automation together in one platform. It is designed to provide easy-to-use tools and technology with creative testing, audience segmentation and micro campaign structures. Campaigns can be set up in minutes and mailed out the next day.

CONTACT INFO

Postie
12655 W Jefferson Blvd
Los Angeles, CA 90066
Postie@dottedlinecomm.com

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Travis Kaufman Feb 2016B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B crowd tries to learn a few tricks from their consumer-facing colleagues, they find that many B2C tactics are better suited to selling candy bars than copying machines. Plus, a candy bar isn’t usually a considered purchase with a long sales cycle and multiple influencers. Unless you have kids.

The Keys To Using CRM Data To Drive Digital Advertising Campaigns

Jeffrey Finch 1 1Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability to create customized online experiences that can influence their customer’s behavior.

Appboy Launches Conversion Tracking Feature

Appboy logoAppboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to set custom campaign goals and monitor user interactions with messages.

The feature is designed enable marketers analyze the path to purchase and enhance future retargeting. Additionally, campaigns triggered by Appboy's API allow marketers to measure campaign effectiveness outside of the Appboy platform.

Retargeting Attracts Growing Interest Among B2B Marketers


ReadyContactsSearch retargeting – a tactic which employs a simple but profitable intersection of display advertising and search – has long been a popular marketing tool for consumer companies. Now, retargeting is also gaining traction in the B2B market.

While consumer-focused retargeting is relatively simple, however, for B2B firms it will be a more complex process.

“As a B2B company you want to be able to get to the customers that raised their hands,” said Chris Mann, VP of Project Management for Bizo. “For B2B marketers there will be a creative set of solutions to accomplish that.”

Mann is referring to the solutions required to overcome the reach and scale issues that until very recently made B2B search retargeting a lower priority.

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