Act-On Appoints New CEO, Announces Restructuring To Boost Product Development

Published: January 9, 2018

Kate JohnsonAct-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to fuel product growth.

Johnson has served as Act-On’s CFO since 2015. Prior to joining Act-On, she held senior-level positions at companies such as Jive Software, InFocus and Xerox. She will succeed outgoing CEO Andy MacMillan, who joined the company from Salesforce in late 2015.

“We see a window of opportunity in the marketplace driven by the fact that marketers need more than just automation,” said Johnson in a statement. “We have determined that we need an immediate, intense focus on delivering product innovation to take advantage of it. This is a rebalancing of our resources where more investment will now go toward product development and integrating our operations, allowing us to leapfrog competitors and provide a marketing solution that anticipates behaviors, automates marketing processes and accelerates time to revenue.”

While Act-On stated that it plans to expand its Portland presence — aiming to hire up to fifty new employees in the first half of 2018 — the company added that the company’s northern California facilities in Roseville and San Mateo will close. Selected employees from both sites will be offered relocation to Portland. 

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series