For Extraprise clients, the Big Data explosion has fueled an increase in the number of inbound and outbound campaigns, in some instances, by more than 30%, according to the company. In one series of campaigns, applying customer intelligence and smarter segmentation with more sophisticated multi-channel marketing campaigns produced a conversion rate of 35%.
“The explosion of Big Data across online and offline channels is driving marketers toward greater levels of complexity,” said Mike Shanker, Co-Founder & CEO of Extraprise. “Marketers are increasingly seeking to harness Big Data issues through customer intelligence that applies smarter segmentation to their multi-channel marketing campaigns at every stage of the customer life cycle.”
Extraprise’s i2i Marketing Services are designed to apply customer intelligence to multi-channel marketing campaigns with the right offer, at the right time, to optimize revenue. The company offers a variety of i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations.
