5W PR Launches Digital Growth Program Tailored to B2B Clients
Key takeaways: 5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…
News Brief April 16
Latest In: lead generation
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…
News Brief April 6
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…
Case Studies March 6
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…
Industry News February 18
Sopro Acquires Dutch Lead Generation Agency Reach Supreme
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…
Industry News February 3
CallRail Labs Unveils AI-Powered Self-Reported Attribution
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…
Industry News February 21
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
