SurveyMonkey Launches New Solutions For Improved Performance & Industry Insights

Published: April 13, 2021

SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry performance to uncover data insights for their clients.

Brand Tracker is designed to track behavior trends and consumer habits in multiple markets to assess the effectiveness of campaigns. Users can leverage this data to overhaul their analytics and gauge their impact while avoiding data variations that lead to false insights.

Industry Tracker was created to help financial and investment firms measure and understand changing buyer preferences in various marketplaces, allowing them to generate survey insights faster and make more accurate investments. By measuring proprietary data alongside other data sets, users can accurately survey the industry landscape and act accordingly to gain an advantage over their competitors.

“COVID-19 accelerated an existing trend of digital-first research to keep up with rapid changes in buyer demands and competitive dynamics,” said Priyanka Carr, EVP and General Manager of Market Research Solutions at SurveyMonkey, in a statement. “We saw market perception shift dramatically so we’re thrilled to launch SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker. These two solutions show the growing value of replacing slow agencies with agile technology that delivers insights on-demand, allowing businesses to rapidly react and adapt.”

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