One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey.
As marketers face increasing pressure to contribute to the sales pipeline, they are centering their content strategies around efforts that will generate quality leads.
Other topics covered in the report include:
- A look at lead generation priorities;
- Top technologies and tactics; and
- Breakdown of strategies for improving lead tracking.