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Getting to What Matters: Driving Conversions Through B2B Personalization

March5

Who?

RobertS

Robert Strohmeyer
Director of Sales Engineering
Demandbase

 

Andrew Gaffney
Editor
Demand Gen Report

 

When?

On-demand


Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often they use generic content that doesn’t get personal enough. But, there is a way to tap your top targets with a personalized message that drives engagement and converts leads.

Join Robert Strohmeyer, Account-Based Marketing Evangelist & Director of Sales Engineering at Demandbase, will discuss how account-based marketing can drive personalized content that delivers results, including:

  • Core principles of account-based marketing;
  • Best practices for on and offsite personalization; and
  • A look inside companies that have driven growth with account-based marketing.

View now and learn how to reach your top targets with more personalized content.