Director of Sales Engineering
Demand Gen Report
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often they use generic content that doesn’t get personal enough. But, there is a way to tap your top targets with a personalized message that drives engagement and converts leads.
Join Robert Strohmeyer, Account-Based Marketing Evangelist & Director of Sales Engineering at Demandbase, will discuss how account-based marketing can drive personalized content that delivers results, including:
- Core principles of account-based marketing;
- Best practices for on and offsite personalization; and
- A look inside companies that have driven growth with account-based marketing.