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The Emerging Role Of The Marketing Technologist

Demandbase wp shadow 200pxRead and share this white paper to take a closer look at the drivers behind the new marketing technologist role and how B2B companies can leverage this role for long-term success.

Topics covered in this white paper include:

  • Shifting the emphasis from IT to marketing
  • Outlining the responsibilities of the marketing technologist and their place on the org chart
  • Surviving the data deluge
  • Solving the Buyer 2.0 enigma

To learn how a marketing technologist could benefit your marketing efforts, download this white paper today.