While many small and mid-sized businesses are embracing lead generation practices, three quarters of SMBs never move beyond using marketing automation for batch-and-blast emails.
In the latest e-book from eTrigue — titled The Guide To SMB Success In Lead Generation — readers can discover best practices for successfully growing their businesses with lead generation.
Among the topics covered:
- Setting realistic lead generation/nurturing goals;
- Building a reliable database;
- Creating great, engaging content; and
- Segmenting customers to create personalized messages.