Marketo Reports 64% Revenue Growth In 2013

Published: February 13, 2014

Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year.

With the acquisition of Insightera last December to boost the company’s personalization and predictive analytics offerings and the completion of its data center transition program, the company is projecting earnings close to $30 million in Q1 2014 and $130 to $135 million for 2014.

“We are delighted to report outstanding financial and operational results in the fourth quarter, wrapping up a very strong year for Marketo,” said Phil Fernandez, Chairman and CEO of Marketo. “2013 was the year that marketing software emerged into broad awareness as the most exciting category in enterprise software. Marketers have stepped forward as the stewards of customer experience and lifetime value in their organizations. This has allowed marketers in virtually every industry to become the most important catalyst for revenue growth in their business.”

Other notable results from 2013 included:

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  • The customer base increased to more than 3,000;
  • Deferred revenue rose to $41.4 million, a 100% increase year-over-year; and
  • GAAP net loss was $47.4 million, while non-GAAP net loss was $37.1 million.

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