The platform, which was unveiled at Dreamforce, is also positioned to help managers analyze the performance of reps and content to help identify how specific content affects sales cycles and coach sales reps more effectively.
Other features include:
- The ability to quickly create video content with responsive design — accessible through any device;
- A filtering system designed to deliver contextual content to sales reps when they need it;
- One-click content sharing capabilities from contact, lead and account records in Salesforce; and
- Detailed analytics and dashboards, intended to help sales reps see — directly within Salesforce — how their content is performing and where they need to prioritize their efforts.
“The Brainshark Sales Accelerator gives reps everything they need to effectively prepare for conversations, engage prospects live and follow up afterward,” said Brainshark CEO Joe Gustafson. “In sum, reps get the right content at the right time. In addition, the tight integration with Brainshark and Salesforce gives managers immediate, better and centrally accessible insights for improved coaching – so they can turn ‘B’ and ‘C’ players into ‘A’ ones and help win more deals.”