2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content

It is no surprise that about two thirds (67%) rely more on content to research and make purchasing decisions than they did a year ago. Buyers are consuming a wider variety of content types depending on where they are in the decision-making process. While webinar may draw in a prospect during the early stages of their research, they want more detailed and industry-specific information as they make their way through the sales funnel.

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