The Impact Of Content Experience On The Buyer’s Journey
This benchmark study details how B2B marketers are creating impactful content for their buyers at every stage of the journey.
Some key findings include:
- Over half of participants report that budget constraints are their biggest barrier to content marketing;
- Almost two-thirds of participants have only basic or no measurements of content marketing effectiveness;
- 96% of participants believe that content interactivity impacts buyers’ decisions as they go through their journey; and
- Interactive content is more likely to be effective at educating buyers and differentiating from competitors.
