Demand Generation 101

Demand generation today is much more than lead generation. It includes a range of marketing tactics, tools and organizational activities that work together to achieve specific marketing and business goals. The question is: are you maximizing demand generation to the best of your abilities, if at all?
This E-book will provide newcomers to demand generation an info-packed crash course on how this marketing strategy can drive pipeline and engagement. Readers will learn:

  • A clear, concise definition of demand generation;
  • Three reasons why demand generation is important; and
  • Seven core capabilities to demand generation that boost lead quality.

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