Perhaps nothing cuts throughout the marketing clutter more than a referral from one colleague or friend to another. In fact, almost half (43%) of marketers who regularly use referral programs have acquired 35% or more of their new customers via referrals, according to Gigaom Research’s Digital Marketers Survey.
However, getting started may seem daunting to many marketers. This E-book shows that designing a program that fuels referrals isn’t rocket science, but it does take the right plan and systems to reap the rewards, such as:
- Deciding who will “pilot” your referral program;
- Establishing customer, partner and employee referral programs; and
- Communication easily with and rewarding your advocates.
