B2B Marketing And Sales Teams Converge With Sales Enablement Technology
With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such as Extreme Networks and Veritiv are increasing their focus on new tools and tactics to make the right targeted content easily accessible. This can position sales teams to have engaging conversations with prospects.
Research from the Aberdeen Group shows that best-in-class sales organizations that are supported with sales enablement tools and strategies see nearly three times more reps achieve quota.
However, the study also shows that on average, only 47% of B2B organizations have a central library of marketing-approved assets for different selling situations.
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