Make Webinars Great Again

Best Practices To Modernize A Well-Worn Content Format

While webinars continue to be considered a valuable content type for B2B organizations, they’re less buzzworthy than more cutting-edge channels.

Demand Gen Report’s 2016 Content Preferences Survey reported that webinars were among the top three most valued content types in 2015, but fell behind in ranking in 2016.

So why have webinars lost their mojo? Download this Special Report to learn how some B2B organizations are bucking the trend and taking webinars to the next level.

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