The sweet spot for partner marketing is a smaller and faster moving target than ever before. To ensure that their marketing messages are broadcast through wider channel ecosystems, top brands are investing in campaign-amplifying tools, technologies and services.
Throughout this report, we’ll discuss emerging strategies for implementing effective partner marketing initiatives, including:
- Identifying and engaging partners more ready to participate in a vendor’s channel marketing program;
- Offering personalized partner portal experiences to speed access and usage of demand gen assets; and
- Expanding marketing materials and campaigns to support diverse partner priorities.
