COVID-19 Update

What’s Working In Partner Marketing?

The sweet spot for partner marketing is a smaller and faster moving target than ever before. To ensure that their marketing messages are broadcast through wider channel ecosystems, top brands are investing in campaign-amplifying tools, technologies and services.

Throughout this report, we'll discuss emerging strategies for implementing effective partner marketing initiatives, including:

  • Identifying and engaging partners more ready to participate in a vendor's channel marketing program;
  • Offering personalized partner portal experiences to speed access and usage of demand gen assets; and
  • Expanding marketing materials and campaigns to support diverse partner priorities.

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