As we head into 2011 the marketing automation category is poised to further illuminate the shared responsibility for the pipeline. In this special report, DemandGen Report provides an in-depth look at the key trends influencing BtoB marketing in addition to an overview of the leading marketing automation suppliers.
One of the key new trends covered in the State of Marketing Automation is the emergence of Revenue Performance Management (RPM). With new revenue analytics recently introduced by market leaders Marketo and Eloqua, we expect RPM to be a hot topic throughout 2011, and one that ultimately could take automation to the next level in terms of adoption.
We encourage our readers to use this report as a year-round reference and also share it with team- members and peers. We’ll continue to track these trends throughout the year in DemandGen Report and encourage you to contact our team with any questions or topic suggestions you may have.