New Study Finds B2B Marketers Shifting Investments To Support Aggressive Pipeline Goals
If your paid media efforts have been on the decline, now is the time to see what more investment in earned media tactics can do to boost your demand gen marketing efforts.
Fill out the form to gain exclusive research detailing ways progressive B2B orgs are turning to earned media efforts to drive demand. Learn about:
- Shifts in spending patterns between paid, owned and earned media;
- The integration of earned media with performance marketing;
- The growing imperative for more specific measurement around earned media; and
- The struggle to identify influencers to help support earned media programs.
