New ad technology platforms, types of ads, methods of tracking, dynamic ad content and advances, such as the IoT, now provide endless opportunities for marketers and advertisers to engage in a cross-channel way. But, all of these new engagement opportunities can be confusing! And if executed poorly, they can lead to low engagement and irritated buyers.
The goal of this Definitive Guide to Digital Advertising is to provide a thorough overview of the digital advertising landscape and help you create a framework for engaging your audience within these channels as part of a seamless conversation.
This guide was created for all marketers who use, or are considering using, advertising in their campaigns. Check it out to learn:
How to develop your advertising foundation and goals;
How to determine who your audience is;
Different types of ads, channels and designs you can use;