buyer engagement buyer's journey BUYING CYCLE engagement Lusha revenue strategies Sales Enablement
New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages

New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages

B2B sales efforts still aren't as targeted as they should be — and it comes at a detriment…

Blog August 31
#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
#B2BMX alignment Aptos BUYING CYCLE close/won Content2Conversion Conference Dave Bruno deal enablement messaging
The Art Of Deal Enablement: Aptos' Dave Bruno Shares Insights On Impacting Closed/Won

The Art Of Deal Enablement: Aptos’ Dave Bruno Shares Insights On Impacting Closed/Won

The later stages of engagement are where deals are often won or lost. That's why more B2B organizations…

Blog February 7
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BUYING CYCLE content channel content marketing Content Marketing Manager at Demandbase content metrics content roi Damon Ragusa Director of Marketing at Onboardly Mitchell Beer President of Idio President of Smarter Shift Rachel Balik Shanelle Mullin
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Marketers Look To Channels, Buying Stages When Measuring Content ROI

Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable…

Industry News March 4
B2B buyer b2b marketers BUYING CYCLE content marketing Demand Gen Report's2013 B2B Buyer Behavior Survey Email social media vendor selection web search white papers
2013 B2B Buyer Survey Cover

2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…

Industry News December 18
a marketing and sales analytics software and services company BUYING CYCLE Chief Strategy and Marketing Officer of consultancy Corporate Visions.sales pipeline metrics Founder and CEO of B2B Fusion Group Founder and CEO of Marseli Frank Donny Moderator Jon Russo social selling Tim Riesterer

B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly

When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was…

Industry News April 30
Act-On Software Andrew Gaffney Atri Chatterjee B2B B2B buyer B2B marketing BUYING CYCLE decision-makers Demand Gen Report demand generation Inside The Mind Of The B2B Buyer lead nurturing marketing automation

Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
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