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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

6sense Revenue AI Seeks To Align Revenue Teams

6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase revenue performance. 6sense Revenue AI seeks to align the entire revenue team on goals, data, systems and processes to grow revenue. Applying AI, big data…

Qualified Unveils Pipeline Cloud

Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set of technologies and processes designed to help modern B2B companies generate cost-effective pipeline quicker.

Top Quotes From #B2BMX 2022

As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our pleasure to share them now with you!
  • Published in Blog

IDG Communications Rebrands As Foundry

Technology media company IDG Communications rebranded as Foundry to mark its transformation from legacy media network to integrated marketing technology and data provider. As Foundry, the company plans to pair large-scale first-party data with a combination of acquired and home-grown marketing technologies.
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