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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

IDG Launches First Solution With Triblio Following Acquisition

IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that combined an ABM platform with a global…

Terminus Raises $90M In Series C Funding

ABM platform Terminus raised $90M in Series C funding from Great Hill Partners, with additional participation from Atlanta Ventures, Hallet Capital and Edison Partners. The latest round brings the company’s total funding to $120M.

Kaon Interactive Welcomes New CMO

Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent 15 years with the company, building Kaon’s brand and messaging strategy, working closely with the sales team and expanding the marketing team’s reach and effectiveness.
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