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Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

MRP Prelytix Promotes Pierre Custeau To CTO

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships. He will report directly to the company’s new CEO Scott Matthews.

B2B Media Group Appoints New VP Of Product

B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform.

SugarCRM Debuts New AI Capabilities

SugarCRM, a customer experience (CX) platform, released SugarPredict, a data-fueled AI for CRM. The technology is designed to enrich customer data with additional attributes that result in more comprehensive and consistent AI models while guarding the privacy and security of company and customer information.

Grata Secures $3.2M To Enhance Its Search Engine Technology

Grata, a B2B search engine, has secured $3.2 million in Seed funding, aiming to fund its mission of assisting business professionals by expanding Grata’s proprietary search engine database. The round was led by Bling Capital in conjunction with former marketing executives and advisors from American Express, Citi, Goldman Sachs and…

ZoomInfo Launches Intent Data Solution

ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market.
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