Demand Generation

Leads360 Adds Performance-Based Distribution And Lead Scoring

Leads360, a provider of cloud-based sales automation technology, announced the availability of Performance-Based Distribution and Lead Scoring features. Performance-Based Distribution continuously learns and self-tunes based on real-time sales representative performance to optimize lead assignment, according to company officials. Lead Scoring gives Leads360 customers the ability to quickly differentiate leads based…

April 1, 2013
Written by Kim Zimmermann

Experian Sees Increase In Email Volume And Open Rates In Q4

Overall email volume increased 5% in Q4 2012 compared to the same period the previous year, according to a recent Experian Marketing Services benchmark report. In addition, the Experian study found that unique open rates increased 12% year over year in Q4 2012. Additional key findings from the report include:…

March 18, 2013
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Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management

Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held…

March 13, 2013
Written by by Kim Zimmermann, Managing Editor

B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013

One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, lead quality is getting increased scrutiny and social media as a B2B marketing tactic is on the rise. Those are just some of the results shared in this preview of the 2013…

February 27, 2013
Written by Kim Zimmermann, Managing Editor

Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses.

February 4, 2013
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Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success

Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also about preparation. This was one of the key issues discussed during a recent webinar, Lead Nurturing: The Blueprint For Building…

December 18, 2012
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Study Finds Marketers Struggle To Align Tactics And Resources With Strategic Goals

B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase with assistance from Ziff Davis, found that many marketing organizations fail to allocate resources where they are most likely to serve strategic goals.…

December 17, 2012
Written by Demand Gen Report Team