Harte-Hanks, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis. LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable…

By Kristin Hambelton, Neolane One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.