Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy users with advanced analytics capabilities.
The partnership positions mobile marketers with personalization features designed to help strengthen customer relationships as well as increase engagement and ROI.
The announcement follows Appboy’s move to provide customer support for Android push notifications in China through Baidu Cloud Push. In addition, Appboy’s platform can translate messages into more than 1,000 languages to support global campaigns.
“More than ever, it’s important to consistently engage mobile app users through various marketing campaigns and we strive to offer best-in-class services and technologies to help our clients achieve their goals,” said Peter Kim, Chief Digital Officer for Cheil Worldwide. “This partnership is going to enable our clients to seamlessly connect with consumers across all digital media.”
