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Openprise Unveils Data Marketplace To Help Streamline Normalization

openprise marketplaceOpenprise, a data orchestration solution provider, announced the launch of Openprise Data Marketplace, a solution designed to help users simplify their data collection and normalization processes with third-party vendors.

As part of the Openprise Data Orchestration Platform, this new solution aims to reduce the complexity of leveraging data obtained from third-party sources — as well as decrease the time it takes to gain actionable insights from such data.

Data providers on the marketplace include:

  • ZoomInfo;
  • Dun & Bradstreet;
  • DiscoverOrg;
  • InsideView;
  • Orb Intelligence;
  • SYNTHio;
  • Google Search; and
  • Bing Search.

“Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends,” said Ed King, Founder & CEO of Openprise, in a statement. “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”