Data technology company True Influence has partnered with Bombora, an intent and demographic data provider, positioning the company’s InsightBASE platform to monitor and curate behavioral data and enhance B2B marketing campaigns.
Through the partnership, both companies expect to make intent data easier to read, understand and utilize. Bombora has previously partnered with companies such as 6sense and Citnell to provide intent and demographic data for marketers.
True Influence has doubled its revenue year-over-year since 2012. The company credits this growth to the launch of InsightBASE, a solution designed to help B2B marketers gather online behavioral signals to engage prospects with personalized messaging.
“InsightBASE combines intent signals and contact data and processes it through our Relevance Engine, letting B2B marketers know exactly who to target and when,” said Brian Giese, CEO of True Influence, in a statement. “Inclusion of Bombora as a core partner in our network of over 30 data suppliers gives us the largest possible data pool to power InsightBASE and fuel our customer’s success.”
