How Leveraging Intent Data Aligns Sales & Marketing
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…
Demanding Views April 21
Latest In: Bombora
RollWorks Releases Open Beta Version Of Keyword Intent Feature
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent…
Industry News December 1
Intentsify Appoints New Chief Product Officer & General Manager, Digital
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and…
Industry News October 24
Bombora & Intentsify Announce New Partnership
Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for…
Industry News September 26
RollWorks Releases ABM Play Generator To Serve Up Tailored ABM Plays
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM…
Industry News September 20
RollWorks Enhances Account Insights With New Intent Provider Partnerships
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire,…
Industry News August 27
6sense Expands Bombora Partnership To Enhance Predictive Analytics Engine
Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive…
Industry News July 9
InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings
InsideView, a Demandbase company, incorporated Bombora's Company Surge intent data into its B2B data and intelligence platform, with…
Industry News June 16
B2B SMBs Gain Competitive Advantage With More Intimate, Intent-Driven Email Campaigns
Email has long been a top channel for engaging prospects and buyers — and it has become even more…
Industry News December 2
ON24 Launches RevNEXT Marketplace To Educate Marketers On Revenue Growth
Digital experience platform provider ON24 has launched a virtual platform called RevNEXT Marketplace, which aims to educate B2B…
Industry News November 20
Uberflip Releases Campaign Essentials Tool To Personalize ABM Campaign Destinations
Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their…
Industry News October 9
ARCOS Turns Web Traffic Into Pipeline With Intent Data
ARCOS, a software company that provides automated crew callout and resource management software for finding and tracking repair…
Case Studies September 4
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
