SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B financing.
The round, led by Crest Capital Ventures, will be used to boost product development and promote growth in its sales and marketing initiatives, according to company executives. The funding will also enable the company to expand the market for its SmartTargeting solution, which is currently strong in the real estate sector.
“We are thrilled to be backed by Crest and excited for what lies ahead for SmartZip with this new infusion of capital,” said SmartZip President and CEO Avi Gupta.
“Any business can be rewarded from data-driven strategic marketing,” said Jason Woods, president of Crest Capital Ventures. “SmartZip is at the forefront of applying predictive analytics technology to help real estate businesses increase market share and improve ROI. We are impressed with what SmartZip has accomplished to date, and excited to be part of their future as this technology is sure to become a mainstream application for businesses of all kinds.”
