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B2BMXperts Share What They Are Thankful For In Their Tech Stacks

 

via GIPHY

Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

  • Published in Blog

AI Takes Center Stage At Marketing Innovation Summit

Photo Courtesy Of Lillian Bui

Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The Holy Grail.”

Examples and predictions about the power of ABM and AI were on full display at last week’s Marketing Innovation Summit in San Francisco, hosted by Demandbase.

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