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The 3 Key Decisions To Webcast Series Success

WebinerdWebcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3 Communications umbrella, believe that the key to a successful webcast series lies in first defining production and promotion processes that are scalable, repeatable and flexible.

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Global Crossing to Host Virtual Event to Showcase Collaboration Services

ON24, Inc. recently announced that Global Crossing, a leading global IP solutions provider, will be using the ON24 Virtual Show platform for its virtual trade show, “Collaborate NOW!” a virtual event that will showcase the company’s collaboration products and services.

Scheduled to go live September 1, 2010, the virtual trade show will also feature presentations on emerging collaboration services and best practices for driving business productivity. The event will include a live keynote on the latest in business video applications, delivered by Henry Dewing, principal analyst with independent research firm Forrester Research, Inc.

Virtual Events Extend Engagement; Offer ‘365’ Lead Gen Environment

As interactivity has become an increasingly important element of marketing campaigns, virtual events have offered marketers a way to engage prospects and customers in a cost-efficient manner while upping the ante for lead generation opportunities. A growing trend among BtoB marketers is to leverage online environments for a “365” approach to lead generation.

With technologies evolving to support enhanced engagement, virtual events platforms are becoming a perpetual lead generation and engagement tool. “We are experiencing strong demand from corporations, which seems to outpace the adoption of industry event organizers,” said Joerg Rathenberg, Senior Director of Marketing at Unisfair. “Companies typically are faster to jump on the bandwagon of new technologies. They see clear advantages of being able to reach much larger audiences directly, with the same or less effort it would take them when going through another organization. Customer engagement is one of the key metrics of our time and customers want to interact directly with brands where possible.”

Always On Lead Gen Enabled Via Virtual Event Environments

BobBahramipourBy Bob Bahramipour, CMO, InXpo

Until recently BtoB marketers have had limited online tools for demand generation. While consumer marketers have long had a variety of online tools available to them, such as Yahoo!, YouTube, FaceBook, Hulu, BtoB marketers,on the other hand, have been forced to rely mainly on search engine marketing, direct response email and some display advertising to get in front of potential prospects.

Virtual Events Extending Into New Strategic Areas for BtoB Firms

After gaining a foothold as a supplement to physical trade shows, virtual events continue to gain momentum with BtoB organizations. The virtual platforms have proven to be a consistent performer in terms of lead generation programs, and now are being sought out for their cost and environmental efficiencies for new areas including continuing education among prospects and employees, sales kick-off meetings and community building venues.

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