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Displaying items by tag: Content2Conversion Conference

The Art Of Deal Enablement: Aptos’ Dave Bruno Shares Insights On Impacting Closed/Won

1davebrunoblogThe later stages of engagement are where deals are often won or lost. That’s why more B2B organizations are stepping up their investments in tools and tactics to support late-stage decision-making.

In an interview with Demand Gen Report, David Bruno, Marketing Director at Aptos, discusses the challenges marketing teams face to keep consistent brand messaging throughout the buying cycle, as well as tips and tactics to better align messaging across marketing and sales.

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Demand Gen Summit: Marketers Look To Generate Demand By Fishing With A Smaller Net

DGS logo genericDuring his presentation as part of the Demand Gen Summit track at the B2B Content2Conversion Conference, Jason Hekl — VP and Group Director of SiriusDecisions — described the concept of “small-net fishing,” in which marketers proactively target narrowly defined groups of new prospects.

His remarks mirrored the strategies of many speakers and attendees who are moving toward micro-campaigns and more targeted messaging to smaller subsets of their databases.

SiriusDecisions' Jason Hekl To Discuss Next-Gen Demand Gen At C2C

Demand generation is a crucial aspect of today's B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer.

At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl, VP and Group Director of SiriusDecisions, will present a keynote session that will dive into how the next generation of demand generation is beginning take place — and what tools, insights and strategies marketers will need in order to drive success.

Ann Handley Shares Content Creation Best Practices

Ann Handley headshotMost B2B companies are investing in content marketing, in fact the Content Marketing Institute found that 91% are using this tool while 80% of business decision-makers said they prefer to receive information about a company in a series of articles versus an advertisement.

Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, broke down the five steps to content creation for B2B companies in a recent interview with the consultancy Open Labs. Join Handley and other content marketing experts during the B2B Content2Conversion Conference on April 22-23 at the TimesCenter in New York.

Content Thought Leaders To Share Best Practices At 2013 Content2Conversion Conference

Save the dateContent superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City.

During the two-day event, thought leaders will share their expertise with organizations striving to stand out in the emerging world of content marketing. Touted as a must-attend event for education and networking, B2B and channel executives attending C2C will learn the ins and out of mapping, developing and utilizing content marketing to nurture buyer relationships and enhance conversations with clients and prospects.

Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference


C2C_twitter_logo_AADemand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City.

Convent2Conversion is the only event of its kind solely dedicated to addressing the content and demand gen needs of B2B marketers. The event will focus on empowering marketers with strategies for mapping, developing and using content marketing to nurture buyer relationships and improve conversions.

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

DemandGen Report To Share Content Preference Survey Results At Upcoming Content2Conversion Conference


Today's B2B marketplace includes a host of new channels, offers and insights.  A new breed of empowered B2B buyers has significantly changed the marketing landscape. At the same time, however, executives have less free time than ever -- yet they are inundated with a growing list of responsibilities and decisions.

Given these shifts, marketers are challenged to create compelling content that reaches beyond their customary, product-focused comfort zones. The content they create must focus more on fostering thought leadership that can serve as a nurturing tool. They must create content with enough value to catch the attention of busy, distracted decision-makers.

From Content To Customer: 6 Tools for Turning Content Consumers into Customers


By Jesse Noyes, Corporate Reporter, Eloqua

Maybe no one needs to sell you on content marketing.Jesse_Noyes

You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother.

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. These 6 technologies can make delivering, optimizing and measuring your content easier.

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

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