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AI artificial intelligence Marketing personalization
Why AI Is A Necessity For Your Marketing Strategy

Why AI Is A Necessity For Your Marketing Strategy

When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it…

Demanding Views September 18
lead generation personalization Ray Kingman Semcasting
What's In A Name? Why B2B Lead Gen Is Personal

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you're likely to get an earful about the limited number…

Demanding Views September 12
Hawthorne Direct neuromarketing
The Use Of Neuroscience In Marketing: The Brain Tells No Lies

The Use Of Neuroscience In Marketing: The Brain Tells No Lies

Editor's Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience…

Demanding Views September 1
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